ProppyApp and Neo Santara Capital Sdn Bhd Establish Strategic Partnership to Accelerate Retail Digital Transformation

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25 June 2026

Puchong, Malaysia – ProppyApp is pleased to announce the signing of a Memorandum of Understanding (MOU) with Neo Santara Capital Sdn Bhd, formalising a strategic partnership to drive the digital transformation of Neo Santara Capital’s chain of mini markets.

Under this collaboration, ProppyApp will serve as the official technology partner, providing innovative digital solutions that enhance operational efficiency, optimise business processes, and deliver an improved retail experience for both operators and customers.

In addition to its retail initiatives, Neo Santara Capital is actively committed to advancing Technical and Vocational Education and Training (TVET) by equipping future talent with industry-relevant knowledge and practical skills that prepare them for meaningful careers and entrepreneurial opportunities.

The partnership reflects the shared vision of both organisations to harness digital technology as a catalyst for business growth, workforce development, and sustainable economic progress. By combining ProppyApp’s AI-powered Trust Technology ecosystem with Neo Santara Capital’s business and talent development initiatives, both parties aim to accelerate innovation while creating long-term value for businesses, communities, and the wider digital economy.

This strategic collaboration marks another important milestone in ProppyApp’s commitment to empowering organisations through trusted digital solutions and fostering a smarter, more connected, and sustainable future for Malaysia.

Together, ProppyApp and Neo Santara Capital Sdn Bhd look forward to driving innovation, strengthening businesses, and developing future-ready talent through technology.

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